Adapt Toronto
BRAND IDENTITYRole
Visual Identity, Research and Data Visualization, Persona Building, Book Design, 3D Modelling
Teammates
Vlada Makaranka
Andrew Roberts
Adapt Toronto is a hypothetical campaign brand created for my final year at OCAD University along with two other teammates. The brand touches on the growing issue of climate change and how we can help Toronto adapt and transform to these changes.
The duration of this project was twelve weeks. Data research and visualization and potential end-users/persona profiles were created to develop a brand.
The final deliverables are a brand book and a 3D model of the campaign event. View the complete brand book here.
Toronto is a rapidly growing city full of opportunities and diverse personalities; it is important to come together as a community to contribute to a climate-resilient city. Adapt Toronto is a company that provides solutions for residents of Toronto and informs them on how to make smarter decisions when it comes to reducing the growing problem of climate change.
